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Synopsis The changing paradigms of business scenario, employment patterns and war for talent have changed the way employees are recruited. Recruitment has acquired a significant stature as an art to be mastered, as it affects the company’s profit and success in the marketplace. This calls for continuous improvement of the recruitment process for greater effectiveness and ROI, which makes HR gain strategic significance in an organization. An effective recruitment program has standard hiring techniques that comprise a set of tests and evaluations for selecting and hiring the right candidate for the job. A recruitment program that is designed, based on the job type and the skills required for the job, enables the recruiters to quickly identify and hire the fit candidate from the available talent pool. Such a well-designed recruitment program provides hard data on applicants’ work styles, talents, personal traits, uniqueness and experience. This ensures a good ROI and profits for the company through high employee engagement and workforce performance. Hiring candidates who are misfits for the job and work culture results in ineptness, increased employee turnover and difficulty in accomplishing the organization’s strategic goals and objectives. Such costly recruiting mistakes can be avoided in the first place through an effective recruitment practice. An effective recruitment process engenders prolific hires for a company and creates good human capital profitability that makes the company winning and enduring and emerging as ‘employer of choice’ in the marketplace. In a nutshell, effective recruitment results in developing an engaged and committed workforce whose talent and supremacy lead to competitive advantage in the successful running of an organization.