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Business Networking: Strategies and Cases

K. Sangeetha (Author)
Synopsis In the current scenario of globalization, liberalization and privatization, networking has become a vital tool for an individual to be connected with the industry and with people across the globe; and this is crucial for new entrepreneurs who aspire to boost their contact base globally. Networking enables the net worker to: spot opportunities for business; provide for joint ventures and growth process; hire best talents; get referrals and the best of financial networks. Business Networking can be done through attending parties, trade fairs and professional seminars and conferences. But, the hot trend is the online business networking, the future resting on mobile networking. Successful networking depends upon having the right people in the right network, according to the environment and goals pursued, that will result in maximization of the company’s performance and business profits. A right mix of personality, attitude and networking tools and skills will make an individual distinct and be one step ahead of others in the competitive market place. Thus, a successful formula for an effective networking is 'networking should be on an ongoing basis' - a process that yields huge returns for the time and energy that are invested in the networking process. Besides, if online networking issues, such as protocol standardization, communication policy, data security, safety of intellectual property and user privacy are properly addressed, it is for sure that it can expand collaboration and relationship building in a safer and unlimited environment that unites the countries into a global village for making business operations easy. This book is designed to capture the significance of Business Networking and its benefit and analyzes the various tools and strategies for an effective building and maintaining of network for business and social reasons.
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About the author

K. Sangeetha

K. Sangeetha holds a bachelor's degree in Pharmacy (B.Pharm) and a master's degree in Business Administration with specialization in Marketing and Finance. She has five years of academic experience in teaching Pharma and Management. She is presently working as Faculty Associate at the Icfai Business School Research Center, Chennai. She is an active contributor of articles to various management journals and business magazines. Her areas of interest are HR, Marketing and Consumer Behavior.

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Bibliographic information

Title Business Networking: Strategies and Cases
Author K. Sangeetha
Format Hardcover
Date published: 14.10.2008
Edition 1st ed.
Language: English
isbn 9788131414330
length 236p.