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Nokia Inc: A Global Mobile Leader

P. Sivarajadhanavel (Author) K. Sangeetha (Author)
Synopsis Nokia, the global telecom giant, has transformed itself from a small pulp mill to a global telecommunication MNC by carving a place in the hearts and minds of the consumers worldwide. Nokia exploited the telecom boom through its growth strategy to become the world s leading mobile phone manufacturer and a leading supplier of mobile and fixed telecom networks, including related customer services. It also provides services for network operators, service providers and corporations. This enormous worldwide growth in mobile business is principally due to its growth strategy that is driven by its product and technological innovations and its business acquisitions in the telecommunication industry. Though Nokia faces various challenges, it is still unique in its operation and innovation so much so that its competitors are unable to match its effectiveness and efficiency. In a short span of time, it has achieved the status of leader in mobile technology and it is seen as a major competitor by various companies in the telecommunication world. This book highlights the transformation of Nokia from a pulp mill into a telecommunication MNC and the path to success charted by the century-year old company. This book titled "Nokia Inc.: A Global Mobile Leader" comprises two major sections: Evolution and Growth; and Innovation and Challenges. The first section titled "Evolution and Growth" discusses Nokia s evolution, growth, business model, technology and product innovation, marketplace competitiveness and the challenges faced by Nokia in the market. The next section titled "Innovation and Challenges" comprises cases that highlight the innovation and challenges faced by Nokia in their growth strategies, organizational culture, technological and product innovation, branding, competition, and their global expansion.
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About the authors

P. Sivarajadhanavel

P. Sivarajadhanavel holds a bachelor's degree in Arts (Economics) from Bharathiar University, and an MBA from University of Madras specializing in Finance and Marketing. He also holds a diploma in e-Commerce and Computerized Finance and Accounts. Presently he is working as Faculty Associate in Icfai Business School Research Center, Chennai. Prior to joining Icfai, he was into marketing and content development for about three years. He regularly contributes articles to various publications of Icfai. His areas of interest include marketing, finance, and economics.

K. Sangeetha

K. Sangeetha holds a bachelor's degree in Pharmacy (B.Pharm) and a master's degree in Business Administration with specialization in Marketing and Finance. She has five years of academic experience in teaching Pharma and Management. She is presently working as Faculty Associate at the Icfai Business School Research Center, Chennai. She is an active contributor of articles to various management journals and business magazines. Her areas of interest are HR, Marketing and Consumer Behavior.

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Bibliographic information

Title Nokia Inc: A Global Mobile Leader
Format Hardcover
Date published: 15.10.2007
Edition 1st ed.
Language: English
isbn 8131412134
length 356p.