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Emerging International Tourism Markets

Sunil Sharma (Author)
Synopsis Tourism is one of the fastest growing sector of the global economy, which account for about 11 percent of the gross global domestic product (GDP) and employ about 200 million people worldwide. There are about 700 million international travelers per year. Tourism and travel related sectors have become dynamic sources of income and a major strategic sector for development in many have opted for a competitive advantage of inter-nationalisation. Technology, information and reduction of boundaries have created new forms of service companies, not only the large multinational corporations, but also small niche specialists. The growing importance of strategic alliances in creating networks of business relationship has become a trend also in tourism. The book examines the current trends in international tourism markets along with emerging opportunities and challenges in the field. It provides a set of tools for monitoring tourism management, policy implementation, promoting sites in a changing global environment organizations, international organizations and private sector. He book will be highly useful for tour operators, policy makers, administrators and general readers interested in tourism.
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About the author

Sunil Sharma

Sunil Sharma, a renowned teacher, is a masters degree holder in tourism and hospitality management. In his diverse professional career, he has been associated with a number of academic institutions and wellknown research organisations. Widely travelled all over the world, he has participated in a number of national and international conference. As a prolific writer he has published a large number of articles on tourism development, hospitality and hotel management isn professional journals of repute.

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Bibliographic information

Title Emerging International Tourism Markets
Author Sunil Sharma
Format Hardcover
Date published: 19.01.2007
Edition 1st ed.
Publisher Rajat Publications
Language: English
isbn 8178802724
length viii+275p., Bibliography; Index; 23cm.
Subjects Travel & Tourism