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Hospitality and Tourism Marketing

Sunil Sharma (Author)
Synopsis Marketing is a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others. Hospitality marketing is part of a larger industry known as travel and tourism. It includes processes such as purchasing food and restaurant supplies, suggesting fries to go with that burger, doing what it takes to satisfy the customer and the company and advertising and promoting special room rates to increase business. The present book is a comprehensive core marketing text specifically geared for hospitality students and professionals. It covers the major principles of marketing with a practical, applications oriented approach. The latest developments in this rapidly changing field with updated information, new case histories, and fresh examples drawn from a broad range of hospitality operations are also included. This book will be an important career- building guide in the hands of future hospitality professionals.
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About the author

Sunil Sharma

Sunil Sharma, a renowned teacher, is a masters degree holder in tourism and hospitality management. In his diverse professional career, he has been associated with a number of academic institutions and wellknown research organisations. Widely travelled all over the world, he has participated in a number of national and international conference. As a prolific writer he has published a large number of articles on tourism development, hospitality and hotel management isn professional journals of repute.

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Bibliographic information

Title Hospitality and Tourism Marketing
Author Sunil Sharma
Format Hardcover
Date published: 01.01.2005
Edition 1st ed.
Language: English
isbn 8183700179
length viii+273p., Bibliography; Index; 23cm.