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About the author

Ved Prakash

Dr. Ved Prakash (b. 1962) a US Fulbright Post-Doctoral Fellow, specialist in Educational Measurement and Evaluation, is currently a Reader at the National Council of Educational Research and Training (NCERT), New Delhi. A prolific writer, he has two books, 42 research papers and 6 research reports to his credit. He has also coauthored 5 Teachers Handbooks brought out by the NCERT for the implementation of Minimum Levels of Learning (MLL) Programme. Formerly, a Joint Director, Staff Selection Commission, Government of India, New Delhi; Associate Professor, Insititute of Banking Personnel Selection, Bombay; Research Officer, National Board of Examinations, New Delhi, Dr. Ved Prakash has actively participated in a number of national and international seminars and conferences.

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Bibliographic information

Title Marketing Management
Author Ved Prakash
Format Hardcover
Date published: 01.01.2005
Edition 1st ed.
Language: English
isbn 8126122080
length viii+599p., 23cm.