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Social Media in Business and Governance

K.M. Shrivastava (Author)

Social Media is a powerful means to achieve success in your businesses. But, like all communication mediums, social media has attributes that need to be tapped in specific and relevant situations. It can help you build a reputation and it is useful in crisis communication. But, at the same time , if you dont know what you are doing it can be a waste of time and can create a crisis situation too. Businesses, news organizations and governments have started developing social media policies and guidelines for its proper use.

This book attempts to put together varied aspects of social media focusing on its tremendous potential for the growth of a business and its appropriate and legal use. With real-world examples of guiding principles of big companies, and an in-depth coverage of the most happening social networks, this is great read for business leaders, policy maker and, of course, students of communication.

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About the author

K.M. Shrivastava

K.M. Shrivastava is a media professional. Presently he is the Professor-in-Charge of Eastern India Campus of Indian Institute of Mass Communication (IIMC) at Dhenkanal (Orissa). He was a former head of the department of journalism and mass communication at Punjabi University, Patiala; course director of External Affairs Ministry sponsored course for foreign journalists (including broadcasters) at IIMC, New Delhi; visiting scholar at University of Canberra; and visiting fellow at Nagpur University. He was a member of the International Council of International Association of Media and Communication Research and participated in various national and international conferences. His books on media includes News Reporting and Editing (1987, fourth revised edition 2003), Radio and TV Journalism (1989), Media Issues (1991) and Media Towards 21st Century (1998).

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Bibliographic information

Title Social Media in Business and Governance
Format Softcover
Date published: 24.07.2013
Edition 1st.ed.
Language: English
isbn 9788120781740
length ix+267p., 22cm.