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Public Relations in the Digital Era

K.M. Shrivastava (Author)
Synopsis The art of persuasive communication, which is popularly known as Public Relations, has been practiced in different forms since times immemorial. The rock edicts of Emperor Ashoka are the oldest surviving examples found in India. Modern Public Relations has evolved from practices in the late nineteenth and early twentieth centuries that were refined during the two World Wars. The convergence of communication technologies in this digital era, the Internet and new media paradigm has influenced all professionals, particularly those that depend on communication. Public Relations (PR) is one of them. It has changed dramatically from its early days and the process in continuing. There is a need to look at the current state of the art. Public Relations in the Digital Era is an effort in that direction and would prove essential reading for managers, PR Professionals and students of management and public relations.
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About the author

K.M. Shrivastava

K.M. Shrivastava is a media professional. Presently he is the Professor-in-Charge of Eastern India Campus of Indian Institute of Mass Communication (IIMC) at Dhenkanal (Orissa). He was a former head of the department of journalism and mass communication at Punjabi University, Patiala; course director of External Affairs Ministry sponsored course for foreign journalists (including broadcasters) at IIMC, New Delhi; visiting scholar at University of Canberra; and visiting fellow at Nagpur University. He was a member of the International Council of International Association of Media and Communication Research and participated in various national and international conferences. His books on media includes News Reporting and Editing (1987, fourth revised edition 2003), Radio and TV Journalism (1989), Media Issues (1991) and Media Towards 21st Century (1998).

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Bibliographic information

Title Public Relations in the Digital Era
Format Hardcover
Date published: 02.10.2007
Edition 1st ed.
Language: English
isbn 8177695231
Subjects History