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Managing Radical Change

Gita Piramal (Author) Sumantra Ghoshal (Author) Christopher A. Bartlett (Author)
Synopsis Managing Radical Change: What Indian Companies Must Do to Become World-Class looks at what companies in India must do, not just to survive, but to rank among the best in their strategy, organization and management. According to internationally acclaimed management gurus Sumantra Ghoshal and Christopher A. Bartlett and industry insider Gita Piramal, the problem is not that managers are unaware of the need for a radical response to the problems and challenges posed by the new competitive, technological and market demands in India. But, trapped in an incrementalist mindset—that change can come only by degrees—deep in their heart they do not feel the urgency that they profess. Without the energy of their own convictions, what chance do these managers have of leading change in their organizations? That is the fundamental premise behind this book, as well as its key purpose: to make managers believe—really believe—that radical performance improvement is possible. Ghoshal, Piramal and Bartlett feel that managers are the best teachers of managers, and so Managing Radical Change is a distillation of lessons offered by people as diverse as N.R. Narayana Murthy and Brijmohan Lall Munjal, Keki Dadiseth and Dhirubhai Ambani, Azim Premji and Rohinton Aga, Lakshmi Niwas Mittal and Subhash Chandra, Rahul Bajaj and Parvinder Singh. There is a wealth of information on the best companies in India and worldwide, among them Infosys, Wipro, Reliance, Hindustan Lever, GE and ABB. Lucidly written and brilliantly argued, Managing Radical Change is an invaluable roadmap for Indian executives on their journey towards excellence, and perhaps the most significant contribution to Indian management literature in recent times. A pervasive disease afflicts corporate India. It is called satisfactory underperformance: a state in which a company continues to make money but gradually loses its competitive edge as a complacent management fails to ask itself what it is doing to value add. The crisis comes, as it must, and the company suddenly finds itself in a situation where it is fighting for its survival.
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About the authors

Gita Piramal

Dr Gita Piramal is managing editor of The Smart Manager, India's first world-class management magazine, launched in February 2002. She is also India's foremost business writer. Gita's major works include the best sellers Business Maharajas and Business Legends. She has co-authored two books, Managing Radical Change and World Class in India, with the late Sumantra Ghoshal. Both books won the Delhi Management Association awards for their contribution to management thinking. Her most recent publication is Sumantra Ghoshal on Management: A Force for Good, co-edited with Professor Julian Birkinshaw of the London Business School.

Sumantra Ghoshal

Sumantra Ghoshal (d. 2004) was a fellow of the Advanced Institute of Management Research (United Kingdom) and a professor of strategy and international management at London Business School. He was a member of the Committee of Overseers of Harvard Business School and served as the founding dean of the Indian School of Business.

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Bibliographic information

Title Managing Radical Change
Format Hardcover
Date published: 01.01.2000
Edition 1st ed.
Language: English
isbn 0670896772
length xvii+344p., Illustration; 26cm.