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World Class in India: A Casebook of Companies in Transformation

Gita Piramal (Author) Sumantra Ghoshal (Author) Sudeep Budhiraja (Author)
Synopsis The real stories behind Managing Radical Change. If one wants to build a ship, it isn't enough to drum up men to go to the forest and gather wood, saw it and nail the planks together, wrote Antoine de Saint-Exup'ry. Instead, one has to awaken in them a desire for the sea. World Class in India presents the stories of some Indian companies that have been able to generate among their managers this 'desire for the sea' - to overcome their resistance to change and begin the journey to becoming world class. The cases in this book have been carefully chosen from a cross-section of industries in different sectors, and range from family-run to multinational corporations to government enterprises. They are drawn from extensive research done by the authors over several years and show how companies have transformed themselves from the bottom up, revamping their strategies, organisation and management. The cases are open ended, in that the readers are free to create their own interpretations and take from each story whatever appeals the most to them. The book does not offer any suggestions or analysis of the cases. The analyses are available in a companion volume Managing Radical Change: What Indian Companies Must Do to Become World-Class. The cases are presented in four sections: The Challenge of Change - Almost every company in India is struggling with the issue of how much and what to change. Examples include Bajaj Auto and Life Insurance Corporation of India, two corporate behemoths who were faced with a situation of change or perish. Building the Future - Vision has an important role to play in the process of transformation. The cases in this section present companies such as Reliance, NIIT and Wipro who saw the bigger picture and didn't forget to manage the details. Revitalizing People, Organisations and Relationships - Success depends on people's ability to change and renewing businesses requires that not only people but the workplace changes as well. The cases of Rashtriya Ispat, Hindustan Lever and Hero Honda reveal the challenges of such behavioral and attitudinal changes. Transforming Leadership Philosophy - To build a truly entrepreneurial, world-class organisation, management will have to change its basic philosophy and take on new roles and tasks. This is exactly what companies like HDFC and Infosys have done, and how they did it is the content of this last section. The book will appeal to two audiences: MBA students and reflective managers. For MBA students, these detailed and current cases of some of India's most admired companies will enrich their course and class discussions and thereby make management courses more relevant to the Indian corporate context. For practising managers, the stories will serve as mirrors in which they can see their own situations reflected, helping them address their own opportunities and challenges. But, above all, the authors hope that these case studies will provide the impetus to managers in other companies to give up the addiction to the era of assured markets and embrace the vagaries of a market in flux.
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About the authors

Gita Piramal

Dr Gita Piramal is managing editor of The Smart Manager, India's first world-class management magazine, launched in February 2002. She is also India's foremost business writer. Gita's major works include the best sellers Business Maharajas and Business Legends. She has co-authored two books, Managing Radical Change and World Class in India, with the late Sumantra Ghoshal. Both books won the Delhi Management Association awards for their contribution to management thinking. Her most recent publication is Sumantra Ghoshal on Management: A Force for Good, co-edited with Professor Julian Birkinshaw of the London Business School.

Sumantra Ghoshal

Sumantra Ghoshal (d. 2004) was a fellow of the Advanced Institute of Management Research (United Kingdom) and a professor of strategy and international management at London Business School. He was a member of the Committee of Overseers of Harvard Business School and served as the founding dean of the Indian School of Business.

Sudeep Budhiraja

Educated in India and America, Sundeep Budhiraja is a career banker having spent eighteen years with Citibank N.A. As a member of the bank’s international staff he has held challenging assignments in five countries across a range of areas including treasury, commercial banking, private banking, investment management and transaction banking. A visiting Research Fellow at the London Business School from 1997 to 1999, he worked with Sumantra Ghoshal on his India project, developing various case studies.

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Bibliographic information

Title World Class in India: A Casebook of Companies in Transformation
Format Softcover
Date published: 01.01.2001
Edition 1st ed.
Language: English
isbn 9780143028390
length xxvii+652p., Tables; Figures; Appendices; Index; 24cm.