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Synopsis How many times has one been led by the 'gut feeling', 'the sixth sense', 'the inner voice'? Often first impressions do last and this book takes on the theme from a bestseller Blink by Malcolm Gladwell and explores the rationality of intelligence and the power of the 'gut feel' that enable the wisdom of snap judgments. Researchers have found that despite individual efforts to mask expression and emotion, some facial movement is involuntary, universal, and significant. Furthermore, when trained to notice and interpret these involuntary facial movements, people can learn to understand things that are often unexpressed or intentionally masked by words. This book also discusses how the theory of face reading can be effectively used in managerial decision-making .