Digital Marketing: Concepts and Experiences, , R Prasad, The ICFAI University Press, 8178810662

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Digital Marketing: Concepts and Experiences

R Prasad (Author)

Synopsis The Internet is an extremely important technology and has received much attention from entrepreneurs, executives, investors and business observers. All business people are likely to have Internet access. Customer acquisition and retention rates are improving and online marketing spends are becoming more efficient. It has become clear that E-Business is a significant inflection point that has struck us recently. It has fundamentally changed the rules of the game for most marketers. Digital marketing helps to deliver real time, personalized service and content addressing each individual consumer.

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About the author

R Prasad

A well known Vaastu expert and engineer, Mr R Prasad is a graduate in Civil engineering& Architecture. He has done M Tech. in Water Resources. He has a Post Graduate Diploma in computer Applications. He has also got Post Graduate Diploma in Management from AIMA, Delhi.He has written many articles and is columnist on these subjects (Vaastu Shastra, Feng Shui, Astrology, Pyramidology and Dowsing) in newspapers and magazines.Television channels like Star, Jain etc. have interviewed him from time to time. His efforts also led to the broadcast of this subject from Australian Radio.

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