Digital Marketing: Approaches and Applications, , R Prasad, The ICFAI University Press, 8178810883

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Digital Marketing: Approaches and Applications

R Prasad (Author)

Synopsis This book delves into the technology of the Internet and explains how entrepreneurs, executives, investors and business observers have used it in digital marketing. Digital marketing has increased in potential with people being accessible to the Internet. This book explores how digital marketing helps to deliver real time, personalized service and content, addressing individual consumers.

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About the author

R Prasad

A well known Vaastu expert and engineer, Mr R Prasad is a graduate in Civil engineering& Architecture. He has done M Tech. in Water Resources. He has a Post Graduate Diploma in computer Applications. He has also got Post Graduate Diploma in Management from AIMA, Delhi.He has written many articles and is columnist on these subjects (Vaastu Shastra, Feng Shui, Astrology, Pyramidology and Dowsing) in newspapers and magazines.Television channels like Star, Jain etc. have interviewed him from time to time. His efforts also led to the broadcast of this subject from Australian Radio.

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