Travel and Tourism: Challenges and Opportunities, , K. Suresh, The ICFAI University Press, 8178813149

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Travel and Tourism: Challenges and Opportunities

K. Suresh (Author)

Synopsis Tourism is a major industry the world over but what really makes it a successful industry? How do marketers position their countries and reach a widely dispersed global audience? This book addresses various tourism-related questions and offers case studies of United Airlines, Intercontinental Resort Bali, Malaysia, Brand India and Kerala as God s own country.

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About the author

K. Suresh

K Suresh (b. 1967) is a mechanical engineer and an MBA from Osmania University. He has eleven years of work experience in industrial marketing, business journalism and as faculty in a business school at Hyderabad. During his stint in business journalism, he covered launch, distribution, promotion and other marketing issues of several products across different categories. His areas of interest are advertising, marketing strategy and rural marketing. He has been a regular contributor to ICFAI magazines on marketing and advertising. At present, he is working as a faculty member at ICFAI Books, an affiliate of the ICFAI University. He has edited several books published by the ICFAI University Press.

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