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Synopsis The automotive industry has become a very challenging one in different parts of the globe, this past decade. The US auto market is now widespread and Asian players are expanding equally rapidly. It is no longer uncommon to have multi-manufacturing facilities across the world, catering to regional markets. This makes customers spoilt for choice with more brands and models hitting the market. Customer tastes are borne in mind vis-à-vis new price points and innovations, and higher standards of production that includes tighter emissions and greener technologies. The Indian auto industry has also changed and grown a lot with major auto component manufacturers consolidating their global positions. The collection of articles in this book is culled from sources such as AT Kearney, PwC, Ernst & Young, Booz Allen Hamilton, IBM and Brandchannel.