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Mass Communication and Its Digital Transformation

R C Ramanujam (Author)
Synopsis The media of mass communication have long placed a fundamental role in people’s lives. The media inform, persuade, entertain, and even sell. Media can provide companionship. They can shape perception. They are fundamental to an informed and educated public. Until the late twentieth century, mass communication followed some basic principles that did not change even with the invention of new forms of media, such as film, radio and television. Digital networked media, however, are turning many of these rules on their head. The basic functions of mass communication; surveillance, correlation; cultural transmission, and entertainment, are undergoing drastic transformations with digital media. This book examines the nature of mass communication and how it is transforming in the so-called digital age, the age of computerization of the media. It will be an ideal reference tool for students, journalists, public relations professionals, advertising practitioners, digital programmes, content creators and media consumers, who are facing a new world of media symbols, processes and effects.
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About the author

R C Ramanujam

R.C. Ramanujam, an associate professor of Journalism and Mass communication has about twenty years of teaching experience. He received his Ph.D. in mass communication in 1980. before entering academia, he spent six years as a reporter and sub-editor for leading newspapers in India and abroad. He has participated in several national and international conferences on media and related subjects. He has been associated with some of the famous media organizations in India and abroad and doing lectures on digital mass communication, online journalism media convergence, etc. he has also designed many web sites and portals for university departments, student newspapers and campus organizations.

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Bibliographic information

Title Mass Communication and Its Digital Transformation
Author R C Ramanujam
Format Hardcover
Date published: 01.01.2007
Edition 1st ed.
Language: English
isbn 8131300390
length viii+289p., Figures; Index; 23cm.
Subjects Engineering