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Synopsis Understanding of PR management in media and journalism helps the media agencies to adopt mutually with it publics and readers. Today, public relations have emerged as a planned and sustained effort to establish and maintain good will and mutual understanding between a media organization and its publics. Besides, PR agencies in media and journalism should also conduct proper marketing research including communication audits, surveys of customers and industry competitors, private interviews with key customers and other audiences, focus groups with a cross-section or related key audiences and via the internet or world-wide web with online marketing research tools. Such marketing research will help to define the key messages and help identify the best method for reaching out the key audiences. This book provides readers with a detailed introductory account of role public relations in media and journalism and its integral synthesis in long run. It also deals briefly with the origin and growth of public relations in media and journalism. Various case studies have been provided, including those of public relations specialists and managements companies. An overview of trends and practices involved in public and media relations management is presented. Methods of organizing a corporate public relations department are provided herein in detail. Major guidelines and approaches of PR in media and journalism have been done along with case studies on related web designing for maximizing press relations. In sum, this book will suffice the modern day requirements as far as creating good public relation in the sector of media and journalism concerned.