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Dimensions of Mass Media and Communication

 
Sanjay Gaur (Author)
Synopsis Communication and mass media are interrelated as without a suitable medium there can be no communication. The Art of communication needs more and varied means of communication in case of mass communication. Whereas verbal communication and print media are older means of mass communications, the technological development has give improved mass media like radio, television and motion pictures. Though media may be different, yet the overall principles for effective communication are similar. How to become export in these principles is the domain of present book. Presenting at the outset the meaning of communication and mass media, press freedoms, technology growth in media, history and growth of media, the book “Dimensions of Mass Media and Communication” Describes in details various mass media newspapers, magazines, book (print media), radio, television motion picture along with related issues challenges, profiles, impact, etc., of mass media and communication in public relations and role of print media and broadcasting media in it. The complete matter is will explained in lucid language. This unique presentation will suit to the needs of students, teachers, researchers, media personnels and general readers.
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About the author

Sanjay Gaur

Sanjay Gaur obtained his M.A. Degree from Rajasthan University, Jaipur. He also did his diploma course in Journalism and Mass Communication from Kota Open University, Kota. He is a freelance writer. He frequently writes in different magazines and newspapers. He has contributed a large number of articles to various reputed journals and has authored many books. His books: maharani se Rajrani: Vasundhara Raje and Global Environmental Concerns: Strategies and Policies have earned wide appreciations. He has been honoured with many awards. He was associated with Danik Bhaskar than he joined the India TV News Channel. At present he is Bureau Chief, Rajasthan in S1 News Channel.

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Bibliographic information

Title Dimensions of Mass Media and Communication
Author Sanjay Gaur
Format Hardcover
Date published: 01.01.2006
Edition 1st ed.
Publisher Book Enclave
Language: English
isbn 8181521269
length viii+271p., Figures; 23cm.