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Mass Media and Communication: A Study with Public Relations, Print and Elecronic Media

Sanjay Gaur (Author)
Synopsis Mass communications research is defined here as primarily the scientific study of the mass communications behaviour of human beings, usually in current situations requiring the gathering of primary quantitative information. It also includes the study of the communicators, their media, and content of their messages. This definition of a specialized type of research, interdisciplinary in character and centres in the behavioural sciences area leaves out other highly important types of research in journalism and mass communi-cations: historical, literacy, biographical, legal, economic, international journalism discussed in this book.
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About the author

Sanjay Gaur

Sanjay Gaur obtained his M.A. Degree from Rajasthan University, Jaipur. He also did his diploma course in Journalism and Mass Communication from Kota Open University, Kota. He is a freelance writer. He frequently writes in different magazines and newspapers. He has contributed a large number of articles to various reputed journals and has authored many books. His books: maharani se Rajrani: Vasundhara Raje and Global Environmental Concerns: Strategies and Policies have earned wide appreciations. He has been honoured with many awards. He was associated with Danik Bhaskar than he joined the India TV News Channel. At present he is Bureau Chief, Rajasthan in S1 News Channel.

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Bibliographic information

Title Mass Media and Communication: A Study with Public Relations, Print and Elecronic Media
Author Sanjay Gaur
Format Hardcover
Date published: 01.01.2006
Edition 1st ed.
Publisher Book Enclave
Language: English
isbn 8181521366
length viii+239p., 23cm.