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Role of Cyber Marketing in Influencing Consumer Buying Behaviour

A.M. Sakkthivel (Author) Bishnupriya Mishra (Author)
Synopsis This book is a novel attempt to understand the consumer buying behaviour in India as the internet plays a vital role in different aspects of society. The corporate world embraced the use of interest in order to research and users across the country. This book would act as a cue to the corporate captains who wish to use the internet to have competitive edge over the competitors. This book also clarifies many queries regarding Internet user behavior, user purposes, patterns, purchase experiences, factors affecting purchase over Internet, influence of Internet advertising on buy online, opinion of consumer on safest online payment gateway, opinion of consumers on using Internet a business media in India. More over, this book highlights the role of Indian government in promoting e-commerce, cyber law and crime, different between physical retailing and e-tailing, cyber-marketing., P’s of cyber-marketing, E-consumer buying behavior process to name a few. The book offers factual data about Indian Internet consumer behavior process to name a few. The book offers factual data about Indian Internet consumer behavior and the present stand point with regard to buying different categories of products and services over Internet. This book would be a valuable asset not only to academia; also to the companies which wish to enter into e-business which help them devise strategies online.
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About the authors

A.M. Sakkthivel

Dr. A.M. Sakkthivel is a Senior Faculty in The Department of Management Studies. PES Institute of Technology, Bangalore, affiliated to Visveshwariah Technological University, Karnataka. He has BBM and MBA (Bharathiar University, Coimbatore) and Ph.D. in Business Administration from Utkal University, Bhubaneswar. He is UGC-NET Qualified (1997) and SLET (Tamil Nadu 1998). He possesses 9 years of Industrial, Academic and Research experience and worked with Health and Telecom Industry in senior middle level positions. He taught in IISM, Ranchi, SIT, Tumkur and visiting faculty to many institutions. He published research papers and articles in International and National Journals and presented papers in several national conferences. His research interests are Internet consumer behaviour, Rural Consumer behaviour, Rural Marketing Model, Brand Loyalty etc. and offer Marketing research, Sales and Distribution Management. Rural Marketing and Promotion Management.

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Bishnupriya Mishra

Dr. Bishnupriya Mishra obtained her B.Com (H), M.Com., M.Phil., Ph.D., D.Litt, from Utkal University, Vani Vihar, Bhubaneshwar, PGDFM (IGNOU) and DCA. Dr. Mishra is a Reader in the Department of Business Administration, Regional College of Management, Bhubaneshwar. She has published a number of articles in reputed national and international journals. She has successfully guided many PhD. scholars and has over 25 years of teaching experience in Management. Her areas of interest include Financial Accounting, Cost and Management Accounting, Security Analysis and Portfolio Management, International Finance, Derivatives, Risk Management and Banking and Insurance and financial Market.

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Bibliographic information

Title Role of Cyber Marketing in Influencing Consumer Buying Behaviour
Format Hardcover
Date published: 01.01.2005
Edition 1st ed.
Language: English
isbn 8183250203
length xvii+254p., Tables; Figuers; References; 22cm.