Communication and Social Change, , Arun Bhatia, Akansha Publishing House, 8183700195

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Communication and Social Change

Arun Bhatia (Author)

Synopsis This book examines how communication processes might be used a t a community level to bring about social change. Communication in this respect is defined as the act of people coming together to decide who they are, what they want, and how they will obtain what they want. Social change will be more sustainable if the affected community owns not just the physical inputs and outputs, put also owns the process and content of the communication involved. The book argues that if any external agents wish to contribute to the process of communication and social change, they should shift their approach away from persuasion and one-way transmission of information, and instead engage in dialogue and discussion with members of the community.

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About the author

Arun Bhatia

Arun Bhatia, with a masters' degree in journalism and mass communication and a post-graduate diploma in social work is a renowned teacher of communication studies and also well-known for his research on human development. He has penned a large number of learned articles and features on various social issues. As a part of his profession he travelled all over the world. Being a human rights activist, he is associated with many national and interntional human rights organisations and has sincerely devoted his life to social welfare activities.

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