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Synopsis The broad look at the book on international flow of media materials and the rest focusing on to the emerging areas of media, and monitoring of media performance. The time have indeed bypassed the mechanistic flow studies which were fashionable until the 1980s and that the process of audiovisual communication in the contemporary world is quite complicated and full of paradoxes. At the same time the book can be taken as reminders of the long passage to be made from past research tradition to presenting a coherent and convincing alternative. International journalism has recently shown inadequacy in connection with major conflicts of the world. The public relations agencies have appeared as a new element in news manipulation. That is why the monitoring of the media has become more crucial to keep the action of the media in proper way. This book presents and clarifies some dimensions that should be taken into account in any effort to establish.