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Modern Business Environment: Changes and Innovations

 
K.N.S. Kang (Editor)
Synopsis We are living in very exciting times. Indian economy is now prepared for a steady, significant growth in the coming two decades. Goldman Sachs Global Economic Power study has clearly brought into focus the likely economic power shift the current G-6 led by USA to the emerging large economies of Brazil, Russia, India and China (BRIC) during the next fifty years. As per the forecast, India will become not only the third largest economy but also the fastest growing. The challenges of change are multi faced and rate of change is very fast. Only those industries and organizations are going to survive and grow in future which will be able to proactively respond and adjust to new circumstances. For this purpose business manager must firstly understand what are various kind of changes going on and what the innovative strategies are followed by other business houses in the given circumstances, then only he can proceed for his future course of action. The topics covered under this book relate to whole range of changes and innovations taking place in all spheres of management such innovations taking place in all spheres of management such as changes in Human Resource Management Practices, Marketing Management Practices, Financial Management and Technocrat Management in the Modern Business Environment. The present volume, it is hoped, will be of great use and benefit to researchers, practitioners, policymakers, present and future managers and executives and of course students.
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About the author

K.N.S. Kang

Dr. K.N.S. Kang, an academician, an entrepreneur and an achiever is basically an electrical engineer, with Post-graduation in business management and doctorate in marketing management. A unique mix of an intellecutal, a sportsman and artist, dr. Kang has always achieved merit and distinction in education, sports and cultural holder in state higher secondary examination, national level athlete and a winner in inter-university prestitious Shaheed Bagat Singh State Youth Award for overall excellence by the then Governor of Punjab. honourable Mr. S.S. Ray. Dr. Kang worked as an Assistant Professor in the Department of Business Management, PAU, Ludhian and has fourteen years of professional experiance to his credit. He had been the adivsor to all India Management Association Nodal Centre for imparting post-graduate level management educatiion in Ludhiana for four years. His fields of expertise include marketing management, international business and advertisement management. He has been guiding various research projects on different management problems and current business environment. He is a concultant to various industrial houses in the city and is a member of several committees and associations working in the field of education and business. Dr. Kang has some other important portfolios such as Chairman (Board of Studies), Computer applications for BCA and MCA; Member, Interim Council, Distance Education Programme of PTU and Executive Member, Ludhiana Management Association

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Bibliographic information

Title Modern Business Environment: Changes and Innovations
Author K.N.S. Kang
Format Hardcover
Date published: 01.01.2005
Edition 1st ed.
Language: English
isbn 817629571X
length xiii+346p., Figures; Tables; Bibliography; Index; 23cm.