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Mass Media and Informaton Revolution

 
Gopal Bhargava (Author)
Synopsis Media are having a pivotal role in informing the people and influencing their thinking and shaping their attitudes. One of their major purposes is to provide an impartial, disinterested synthesis of information. Today, they are undergoing tremendous changes. They are more fashionable, more powerful and more influential today. This book encompasses lot of connotations for various concepts connected to mass media. It consists of major aspects of comparison of mass media with interpersonal communication, growth of communication technology, satellite communication, applications of advanced communication technology in agricultural development, traditional folk media and so on. We hope this unique publication would be a useful reference guide for social scientists, educationists, technicians of mass media, research scholars, media personnel, besides, policy makers, planners and administers at global level too.
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About the author

Gopal Bhargava

Gopal Bhargava, a prolific writer and author of several books, is a senior official in Town and Country Planning Organization, Ministry of Urban Development, Government of India. First educated at Mayo College Ajmer, and a Post-graduate in Economics from Lucknow University, he is a regular contributor to leading newspapers and academic journals. So far, he has published a good number of papers and articles on various issues, concerning urban development, which is his forte.

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Bibliographic information

Title Mass Media and Informaton Revolution
Format Hardcover
Date published: 01.01.2004
Edition 1st. ed.
Publisher Isha Books
Language: English
isbn 8182050499
length viii+279p., Index; 23cm.