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Mass Media and Public Issues

Gopal Bhargava (Author)
Synopsis In contemporary society, the mass media serve as a powerful socializing agent. Viewers learn and internalize some of the values, beliefs and norms presented in media products. Of course, the more controversial discussions of media as a socializing agent usually involve media products that seem to challenge convention and authority. From a sociological perspective, the media play a crucial role in almost all aspects of daily life. However, their influence is not limited to what we know. This book elaboratively discuss the role and influence of mass media in society. It will be a valuable reference tool for all the concerned.
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About the author

Gopal Bhargava

Gopal Bhargava, a prolific writer and author of several books, is a senior official in Town and Country Planning Organization, Ministry of Urban Development, Government of India. First educated at Mayo College Ajmer, and a Post-graduate in Economics from Lucknow University, he is a regular contributor to leading newspapers and academic journals. So far, he has published a good number of papers and articles on various issues, concerning urban development, which is his forte.

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Bibliographic information

Title Mass Media and Public Issues
Format Hardcover
Date published: 01.01.2004
Edition 1st. ed.
Publisher Isha Books
Language: English
isbn 8182050422
length viii+280p., Biography; Index; 23cm.