Your cart is empty empty bag

Free Worldwide Delivery on orders over $50


Corporate Communications: A 21st Century Primer

Joseph Fernandez (Author)
Synopsis Corporate communication has come into its own. After decades in the shadow of public relations, it is today recognized as a holistic and important brand-building approach in the business world. This lucid book is a compelling introduction to contemporary corporate communications and its practical application in the modern oraganization. Joseph Fernandez makes a case for corporate communications the cornerstone of any corporate growth strategy. He does this by highlighting communication approaches drawn for the worlds of advertising, journalism and public relations. The main arguments are supported by four real life case studies and the book is replete with corporate success stories and personal insights from some of the finest professional in the business of communication in India and abroad. Among the topics discussed are: The evolution and nature of the new era corporate and its unique communication needs. The role of advertising and public relations as potent tools to build corporate brands and nurture them in global environments. The advantages of the complementary use of traditional and new media in reaching the entire targeted audience. The Importance of subscribing to healthy corporate citizenship practices for both businesses and non-profit outfits. Centred around contemporary communication theory and illustrated through numerous examples and case studies, this primer will serve as a text in a wide range of courses including corporate communications, advertising, public relations, customer relationship management, consumer marketing and marketing strategy. It will be of equal value to professionals in these fields.
Read more
13.50 12.15 $ 15.00 $
Free delivery Wolrdwidе in 10-18 days Ships in 1-2 days from New Delhi Membership for 1 Year $35.00
Get it now and save 10%
Members SAVE 10% every day
About the author

Joseph Fernandez

Joseph Fernandez is a Corporate Communicator. In a media career spanning two decades, he has worked in the fields of advertising, Journalism and corporate communications. A graduate of Cardiff University, Wales, he has served as the Editor for over 25 corporate websites. In 1998. Joseph co-founded Median (www.medianonline.com) - the corporate communications affiliate of the Chennai-based Jos Group – where he and his team now brainstorm, building corporate communications strategies for those organizations that ‘dare’. Contact him at [email protected].

Write a review
Reviews 5in total

Bibliographic information

Title Corporate Communications: A 21st Century Primer
Format Softcover
Date published: 01.01.2004
Edition 1st ed.
Publisher Response Books
Language: English
isbn 8178294249
length 282p., Figures; Index; 23cm.