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Synopsis Effective communication in the workplace is necessary for the delivery of successful organizational strategy and change, employee commitment, and ultimately competitive advantage. It has become an increasing responsibility of every HR professional. The ability of the organization to engage stakeholders through excellent communication strategy and action is now an essential competence. Without it the chance of the organization ever achieving its strategic objectives are reduced. So its presence on all levels of the HR function, and other disciplines, has become an important factor to achieving success in any organization. Paul Turner offers practical tools, techniques and model for developing a communications strategy that will enable the reader to take on this task. The guidance offered in this book is supported with case studies and personal views from a number of leading names in the field-both in business and media. The result is an ideal source for all your needs in dealing with this increasingly important part of the role of HR.