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Communication for Development

 
Sangeeta Gupta (Author) Mithilesh Verma (Author)
Synopsis

The volume is concerned with the meaning and concept of communication, types of communication like public speaking, non-verbal communication, writing skills and communication theories and models. It examines the role of information and communication technologies in communication. It undertakes a detailed study of participative communication emphasising on recent advances in print and electronic communication particularly internet, e-mail, fax, mobile, interactive video and teleconferencing as well as networking and e-governance. It emphasises the importance of concepts of diffusion and the innovation-decision process in the context of communication. It examines techniques of communicating with rural women and youth and role of local leaders in communicating with the people.

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About the author

Sangeeta Gupta

Sangeeta Gupta spent her childhood in a joint family. After graduating in Commerce from Sri Ram College of Commerce, Delhi, she earned her Masters Degree from the Delhi School of Economics. Thereafter, she completed her B.Ed. The mother of two teenage daughters, besides her interest in reading and writing, the author also assists her husband in his pharmaceutical marketing business.

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Bibliographic information

Title Communication for Development
Format Hardcover
Date published: 31.12.2012
Edition 1st ed.
Language: English
isbn 9788186772508
length ix+192p., Illustrations; 23cm.