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Corporate Communication: Principles and Practice

 
Jaishri Jethwaney (Author)
Synopsis

A non-exhaustive list of the functions of corporate communication involves identifying and segmenting stakeholders, promoting brand positioning, selecting appropriate channels of internal and external communication, and managing crisis and reputation, among others. This second revised edition of Corporate Communications: Principles and Practice—a well-accepted textbook designed for the students of mass communication, public relations and journalism—offers a fresh perspective into all basic and critical aspects of corporate communication. It incorporates the latest changes in governmental policies and industry trends in the country to aid students relate to the contemporary environment and become industry-ready.

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Bibliographic information

Title Corporate Communication: Principles and Practice
Format Softcover
Date published: 31.12.2018
Edition 2nd. ed.
Language: English
isbn 9789352806874
length 460p.