Logo

0
Your cart is empty empty bag

Free Delivery Worldwide on orders over $50

Х

When India Votes

 
Jaishri Jethwaney (Author) Samir Kapur (Author)
Synopsis

Elections have always been festive occasions in liberal democracies, and India is no exception. Media becomes one of the most important players in elections because of its power of reach and agenda-setting. From one government-controlled television in India in 1984, to hundreds of news channels owned by various interest groups, a burgeoning print media, the coming of the social media and the tiniest and most ‘lethal’ of mass reach weapon, the mobile phone-all these have changed the way elections are now contested! The power of mass contact through rallies and public gatherings, reinforced by the event-driven media channels and the power of digital media to reach out to the young audience, has redefined electioneering in India. When India votes looks at the theoretical underpinnings of the relationship between democracy, mass media and election campaigning, as well as representative campaigns of the last three decades of the two major players, viz. The Congress and BGP.

Read more
27.00 24.3 $ 30.00 $
Free delivery Wolrdwidе in 10-18 days Ships in 1-2 days from New Delhi Membership for 1 Year $35.00
Get it now and save 10%
Members SAVE 10% every day
BECOME A MEMBER
Write a review
Reviews in total
 

Bibliographic information

Title When India Votes
Format Softcover
Date published: 27.02.2019
Edition 1st. ed.
Language: English
isbn 9789353333805
length 216p.