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The (un) Common Sense of Advertising: Getting the Basics Right

 
Sanjay Tiwari (Author)
Synopsis This book explains and simplifies hard core advertising and marketing concepts while taking the understanding of Advertising to a higher level of insightful learning.
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About the author

Sanjay Tiwari

Dr. Sanjay Tiwari (Birth-Jabalpur, Jan. 16, 1965) is a Senior Asstt. Professor in Navyur Art & Commerce College Jabalpur (M.P.). He was awarded Gold Medal in M.Com. 1985 and Ph. D. in 1993 on Personnel Management & Practices in BALCO” from Rani Durgavati University Jabalpur (M.P.). He has about 22 papers and 3 books to his credit and 4 books in pipe line. He has attended 22 National Seminar / Conferences. He is doing D. Litt. Under Faculty of Commerce, Rani Durgavati University Jabalpur (M.P.)

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Bibliographic information

Title The (un) Common Sense of Advertising: Getting the Basics Right
Author Sanjay Tiwari
Format Hardcover
Date published: 01.01.2003
Edition 1st ed.
Publisher Response Books
Language: English
isbn 0761997369
length 322p.