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Market Promotion Policies in India

Sanjay Tiwari (Author) Narendra Shukla (Author)
Synopsis In the year 1980's the awareness that took place in the minds of the consumers tends the companies to widen substantially both their market and consumer base. Privatization, libralisation and globalisation are the key policies which promote market economy. These policies have changed whole scenario. Since 1960 the developed nations have slowly started selling their culture into developing countries converting the 'essential needs' to 'interealistic demand.' Presently big-buy policies of companies and banks and easy access to loan have made the people mortgage their future due to reason the policies of market promotion has been readily accepted by all developing countries little realizing the fact that we are gradually slipping into the clutches of economic slavery. This book systematically presents various aspects of market promotion policies with respect to Indian economy. It is expected that the findings and suggestions of various research work would be helpful for scholars, policy makers, economic planners and government In preparing future programmes for Indian growing market.
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About the authors

Sanjay Tiwari

Dr. Sanjay Tiwari (Birth-Jabalpur, Jan. 16, 1965) is a Senior Asstt. Professor in Navyur Art & Commerce College Jabalpur (M.P.). He was awarded Gold Medal in M.Com. 1985 and Ph. D. in 1993 on Personnel Management & Practices in BALCO” from Rani Durgavati University Jabalpur (M.P.). He has about 22 papers and 3 books to his credit and 4 books in pipe line. He has attended 22 National Seminar / Conferences. He is doing D. Litt. Under Faculty of Commerce, Rani Durgavati University Jabalpur (M.P.)

Narendra Shukla

Dr. Narendra Shukla (Birth-Jabalpur, Jan. 02 1966) is Asstt. Professor (Economics) and Co-ordinator, Vocational Course in Maharishi Ved Vigyan Arts & Commerce college Jabalpur (M.P.) He passed M.A. Economics in 1989, M. Phil. In 1990 and was awarded Ph. D. degree in 1994, from Rani Gurgavati University, Jabalpur (M.P.) He has about 42 papers, and 5 books to his credit and 5 books in pipe line. He is doing D. Litt. Under guidance of Prof. V.C. Sinha Formar Vice Chanceller and Head Deptt.of Business Administration, APS University Rewa (M.P.) and Prof. K.B. Agrawal, Dean Faculty of Commerce, Rani Durgavati University Jabalpur (M.P.)

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Bibliographic information

Title Market Promotion Policies in India
Format Hardcover
Date published: 01.01.2003
Edition 1st ed.
Publisher Sarup & Sons
Language: English
isbn 8176253855
length xviii+198p., Plates; Tables; Figs., 23cm.