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Big Data MBA: Driving Business Strategies with Data Science

Bill Schmarzo (Author) Wiley Big Data Series

Big Data MBA brings insight and expertise to leveraging big data in business so you can harness the power of analytics and gain a true business advantage. Based on a practical framework with supporting methodology and hands-on exercises, this book helps identify where and how big data can help you transform your business. You'll learn how to exploit new sources of customer, product and operational data, coupled with advanced analytics and data science, to optimize key processes, uncover monetization opportunities and create new sources of competitive differentiation.

Contents: Introduction. Part I. Business Potential of Big Data Chapter. 1. The Big Data Business Mandate. 2. Big Data Business Model Maturity Index. 3. The Big Data Strategy Document. 4. The Importance of the User Experience. Part II. Data Science. 5. Differences Between Business Intelligence and Data Science. 6. Data Science 101. 7. The Data Lake. Part III. Data Science for Business Stakeholders. 8. Thinking Like a Data Scientist. 9. By Analysis Technique. 10. Score Development Technique. 11. Monetization Exercise. 12. Metamorphosis Exercise. Part IV. Building Cross-Organizational Support. 13. Power of Envisioning. 14. Organizational Ramifications. 15. Stories. Summary. Index.

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Bibliographic information

Title Big Data MBA: Driving Business Strategies with Data Science
Author Bill Schmarzo
Format Softcover
Date published: 09.07.2016
Edition 1st. ed.
Publisher Wiley India
Language: English
isbn 9788126559657
length 312p.,