From Start-Up to Global Success: The Zensar Story, Sage Publications India Pvt. Ltd., 9789351508632

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From Start-Up to Global Success: The Zensar Story

Ganesh Natarajan (Author) Prameela Kalive (Author) Kiran Karnik (Foroward)

Synopsis

It was February 2001 and Zensar Technologies was at crossroads. The shareholders of the company were still waiting for a maiden dividend, and profit margins were sliding. A new leadership team took charge and turned it around into one of the most successful Indian IT companies.

In this interesting and insightful account, Ganesh Natarajan and Prameela Kalive reveal the story behind Zensar’s success—a story that has seen revenues multiply, share prices jump manifold, and customer satisfaction become an industry benchmark. This is one company that customers respect, employees love, and the community adores.

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About the author

Kiran Karnik

Kiran Karnik was the president of Nasscom from 2001 to 2008. Earlier, he was president of Discovery Networks in India, where he spearheaded the launch of Discovery Channel and Animal Planet. He made educational programming for the University Grants Commission, and worked for over twenty years at the Indian Space Research Organization (ISRO).

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