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If six sightless men were asked to describe value , they d probably touch it and describe it in parts, without getting a sense of the whole. But to build lasting wealth, you must perceive the entire value elephant . Great fortunes are made and lost in financial markets. Sanjay Kulkarni s approach, called V-GRO, enables identification of fundamentally strong businesses which are available at a discount, debunks a number of myths like price is always right and earnings are everything , and creates positive results for investors. But that s not all. The same fundamentals, Kulkarni argues, can be applied inside a business to create value. He demonstrates how CEO s, professional managers and owners of businesses can ride the value elephant to make businesses more valuable, regardless of ownership and industry segment. Invoking the experiences of several business leaders who have created lasting wealth for their investors, The Value Elephant reveals what it takes to successfully create value in the Indian environment.