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Democratic Management

 
R.K. Gupta (Author)
Synopsis

Contents: Preface. 1. Introduction. 2. Consultation as a Democratic practice. 3. Institutionalized Democracy. 4. Democracy through committees. 5. Evaluation of Democracy in business. 6. Democracy and market segmentation. 7. Democracy in pricing decision. 8. Democracy in management decisions. 9. Democracy in fixing marketing risks. 10. Democracy through government. 11. Democracy through industrial policy. 12. Democracy through tariff commission. 13. Democracy through production policies. 14. Democracy through production planning and control. 15. Democracy in production system. 16. Democracy through scheduling and control of production. 17. Democracy in sales policies. 18. Democracy through publicity, promotion and salesmanship. 19. Democracy in marketing functions. 20. Democracy in modern concept of marketing. 21. Democracy in marketing research. 22. Democracy in traditional management of our country. 23. Democracy in Indian management at top level. 24. Indian managers are yes men.

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About the author

R.K. Gupta

Shri R.K. Gupta, is a disciple of one of the greatest saints of the Naqshbandi Order Thakur Ram Singh Ji, an officer in the Police Department of the erstwhile Jaipur State, who earned his livelihood by the sweat of his brow and reared his family. During his lifetime itself he had become a legendary figures because of his honesty and sincerity, and devotion to his Master Mahatma Ram Chandra ji Maharaj of Fatehgarh, UP. Born in 1950, the author had the fortune to visit his Master at the young age of 15 years, when his father, Dr. Chandra Gupta, took him to the pious feet of Thakur Ram Singh Ji. A man of few words, Thakur Ram singh ji left a deep impression and sowed the seed of Love in the heart of the author, in the first sight itself. The author spend his formative years from 1966 to 1970 under the gracious auspices of Thakur Ram Singh Ji and thereafter under Dr. Chandra Gupta, his father, who also was a great Sufi Master.

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Bibliographic information

Title Democratic Management
Author R.K. Gupta
Format Hardcover
Date published: 27.06.2015
Edition 1st. ed.
Publisher DND Publications
Language: English
isbn 9789380929811
length v+298p.,