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Agricultural Extension and Farm Journalism

A.K. Singh (Author)

Indian media consists of several different types of communications: Television, Radio, Cinema, Newspapers, Magazines and Internet-based Web sites/portals. Farm journalism covers a wide range of crops (commercial and subsistence) and farm and household management themes. The book has been prepared with the aim that it will provide up-dated knowledge to the farmers, extension workers and policy planners. The book is self-supporting source of information and is based on a philosophy of farmer participation in the generation of information. It helps to educate the farmers for new adaptive and iterative approach of technologies. It encourages the farmer-to-farmer communication and a counterbalance to government and industry promotional campaigns.

Contents: 1. History of Journalism/Press in India. 2. Farm Journalism: An introduction. 3. Guidelines for writing farm articles. 4. Farmer-Led Journalism (FLD). 5. Mass media for rural development. 6. Editing. 7. Visual graphics. 8. Information technology. 9. Public/Mass communication. Selected references.

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About the author

A.K. Singh

A.K. Singh is Assistant Professor (Agriculture) at North Eastern Regional Institute of Water and Land Management, Tezpur, Assam. He did his M.Sc. from Birsa Agricultural University, Ranchi, and Ph.D. from Visva Bharati Santiniketan. He is a recipient of University Fellowship, Department of Atomic Energy Fellowship and National Agricultural Technology Project Fellowship. He has published 16 research papers in national and international journals of repute and attended several seminars.

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Bibliographic information

Title Agricultural Extension and Farm Journalism
Author A.K. Singh
Format Hardcover
Date published: 31.12.2014
Edition 1st. ed.
Publisher Agrobios (India)
Language: English
isbn 9788177545425
length 231p., 1 Page; Ilustrations; 23cm.