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The Emerging Landscapes of Retail and Impact on Economy

 
S. Gurusamy. (Author)
Synopsis

The volume deals with issues and challenges in the Indian retail sector even while throwing light on the global retail scenario through case studies of the international retail sector. Based on an international conference, it examines the trend in retailing and potential effects of the retail business to come up with strategies for better performance. The issues delved into include broadly foreign direct investment in retailing, human resource management in retailing, understanding he consumer psychology in retailing and the role of technology in retailing in terms of emergence of e-tailing. It takes up various items or sectors in particular for detailed study like the preference for gold, the healthcare delivery sector, pharmaceutical units and retail marketing of petroleum products. It also views the impact of retail marketing on environment and emerging trends of green marketing in retail format in India.

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Bibliographic information

Title The Emerging Landscapes of Retail and Impact on Economy
Author S. Gurusamy.
Format Hardcover
Date published: 31.12.2012
Edition 1st. ed.
Publisher MJP Publishers
Language: English
isbn 9788180941580
length 805p., Illustrations; 25cm.