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Banking in India: Marketing Practices & Strategies

Usha Arora (Author) Monica Bansal (Author)

The present book has several manifestations. First, we have made an attempt to analyze customer satisfaction level in the selected banks from all the three sectors of banks. Second, an attempt has been made to make a comparison of current marketing practices being deployed by various sectors of banks. Finally, the study also presents the summary of the findings along with some important suggestions.

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Bibliographic information

Title Banking in India: Marketing Practices & Strategies
Format Hardcover
Date published: 05.09.2013
Edition 1st.ed.
Publisher Regal Publications
Language: English
isbn 9788184842630
length x+225p., Illustrations; 23cm.