Agriculture and Rural Marketing, Regal Publications, 9788184842562

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Agriculture and Rural Marketing

Rais Ahmad (Editor) M.S. Swaminathan (Foroward)

Synopsis

The chapters by experts from different universities and institutions discuss growth of rural markets in recent years with increase in purchasing power of the rural community. They discuss aspects of rural marketing of agricultural products, focusing on issues and challenges relating to rural marketing in India. They refer to concerns in specific states/areas and crops, such as problems of marketing pulses cultivation in Tuticorin district and marketing of handloom products of Jammu and Kashmir. They take up facets relating to the subject like occupational structure of the tribal population in India and dynamics of cropping pattern in Kerala supported by a case study. They deal with revitalising green marketing practices in global business and public policies strategies vis-à-vis green marketing. They also view the implications of the World Trade Organisation for Indian agriculture.

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About the authors

Rais Ahmad

Dr. Rais Ahmad (b. 1958) took his post graduation in 1987, M.Phil in 1989 and Ph.D. in 1990 in Commerce from Aligarh Muslim University, Aligarh. He had taught commerce in A.M.U., Aligarh before joining as lecturer in Agricultural Econ, and Business Management at Institute of Agriculture (A.M.U.). He is life member of All India Accounting Association. His major areas of research interests are management of agricultural cooperatives, Rural banking, accounting and finance. He has published several research papers and articles in reputed journals in addition to the book "Cooperatives and Integrated Rural Development" already published by Mittal Publications.

M.S. Swaminathan

A world scientists of rare distinction and a living legend Professor M.S. Swaminathan obtained his Ph.D. in Agriculture from University of Cambridge. He has had a distinguished research, teaching, and administrative career at the Indian Agricultural research Institute (IARI); Director general of Indian Council of Agricultural research (ICAR); Secretary Agriculture, Government of India; Director General, International Rice Research Institute (IRRI). Currently, he is Chairman, M.S. Swaminathan Research Foundation, Chennai (Madras) and President, National Academy of Agricultural Sciences, New Delhi and Pugwash Conferences on Science and World Affairs, Recipient of Numerous national and International awards (Including the first World Food Prize in 1987), fifty-five honorary doctorate degrees from around the world, Author of over three hundred research papers and several books, the Time magazine ranked Professor Swaminathan among the twenty most influential Asians of the 20th century.

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