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Agricultural Communication: Opportunities for Sustainable Agriculture and Rural Development

Vir Singh (Editor) Shivendra Kumar Kashyap (Editor) Gaurav Papnai (Editor)

Agriculural Communications is lifeline of agriculture. Communication intervention is phenomenal for agricultural development Without an effective communication system agriculture itself would be in jeopardy. Well thought out, effective, perspective-based and meaningful communication intervention is a must for development of sustainable agriculture. Since agricultural development is inevitably linked with rural development, communication intervention in the former sector would articulate into the latter. India- in fact, the Real India - dewlls in villages. Rural development basically articulates in the meaningful development of most of India. Trends in agricultural extension, participatory rural appraisal, community radio, cyber extension, tecgnology adoption, role of ICT, sustainable development models, ITK, utility of mass media, povety alleviation, knowledge management, communicational attributes, communicational behaviour, animate energy, gender based development, public-private partnership, etc. are some of the crucial issues elaboated in different chapters contributed by eminent scholars active in the field of communication and rural development. This book could be regarded as one of the landmark publications in communication interventions for sustainable agriculture and rural development.

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About the authors

Vir Singh

Dr. Vir Singh is a Professor of Environmental Science at G.B. Pant University of Agriculture and Technology, Pantnagar. He holds dual Ph.D. degrees in Animal Nutrition (Himalayan Range-land Management). He has three decades' experience of teaching, research, extension, guiding students, and environmental activism. He has extensively travelled European and Asian countries. He has published 20 book and 200 articles.

Shivendra Kumar Kashyap

Shivendra Kumar Kashyap is Associate Professor in Agricultural Communication and Associate Director Communication (Community Radio) at GB Pant University of Agriculture and Technology books, special publications. His passion is teaching and tranime. He has guided researches on participatory media for rural development.

Gaurav Papnai

Gaurav Papnai is Post Doctoral Fellow at Community Radio Project of GB Pant University of Agriculture and Technology, Pantnagar, India. He has specialization in participatory media producation, distance learning and training. He has edited three newsletters and fouec books.

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Bibliographic information

Title Agricultural Communication: Opportunities for Sustainable Agriculture and Rural Development
Format Hardcover
Date published: 21.01.2013
Edition 1st ed.
Publisher Biotech Books
Language: English
isbn 9788176222778
length xiii+330p., Figures; Tables; Illustrations; Index; 23cm.