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Powder Room: The Untold Story of Indian Fashion

Shefalee Vasudev (Author)

Join Shefalee Vasudev, former editor of Marie Claire and an acclaimed fashion journalist, on a deep-sea dive into the gagging depths of Indian fashion. In Powder Room, she offers an insider's view of people who make the industry what it-from a lower middle class girl who sells global luxury for a living, a designer who fights the inner demons of child sexual abuse yet manages to survive and thrive in the business of fashion to a Ludhiana housewife on a perpetual fashion high.

Besides candid interviews of known names in Indian fashion, Shefalee provides a commentary on new social behaviour, urban culture, generational differences, and the compulsions behind conspicuous consumption in a country splitting at the seams with inequalities of opportunity and wealth. From Nagaland to Patan, Mumbai, Delhi, and Punjab, Powder Room mirrors how and why India 'does' fashion.

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About the author

Shefalee Vasudev

has been a journalist for the past fifteen years, writing on popular culture, social trends, and fashion. She was the first editor of Marie Claire in India and currently works with The Indian Express as Associate Editor. Powder Room: the Untold Story of Indian Fashion is her debut book.

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Bibliographic information

Title Powder Room: The Untold Story of Indian Fashion
Format Hardcover
Date published: 10.12.2012
Edition 1st. ed.
Language: English
isbn 9788184001617
length 335p.,