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About the author

S.D. Singh

S.D. Singh is Senior Faculty Member at Lalit Narayan Mishra Institute of Economic Development & Social Change, Patna. He has worked in several research and training assignments for 10 years in the areas of organizational behaviour, labour economics and human resources management. He has attended many national conferences & seminars and presented paper in them. His work focuses on marketing and the rise of India as an economic force.

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Bibliographic information

Title Advertising Management
Author S.D. Singh
Format Hardcover
Date published: 17.11.2012
Edition 1st. ed.
Language: English
isbn 9788126146871
length viii+280p., 25cm.