Your cart is empty empty bag

Free Worldwide Delivery on orders over $50


Consumer Behaviour in Service Marketing

Veena Tewari Nandi (Author)

Consumer behaviour is the study of when why how and where people do or do not buy a product. It blends elements from psychology, sociology, social anthropology and economics. It attempts to understand the buyer decision making process, both individually and in groups. It studies characteristics of individual consumers such as demograpics and behavioural variables in an attempt to understand peoples wants. It also tries to assess influences on the consumer from groups, and society in general. Customer behaviour study is based on consumer buying behaviour, with the customer playing the three distinct roles of user, payer and buyer.

Read more
45.00 40.5 $ 50.00 $
Free delivery Wolrdwidе in 10-18 days Ships in 1-2 days from New Delhi Membership for 1 Year $35.00
Get it now and save 10%
Members SAVE 10% every day
Write a review
Reviews in total

Bibliographic information

Title Consumer Behaviour in Service Marketing
Format Hardcover
Date published: 18.09.2012
Edition 1st ed.
Language: English
isbn 9789380995526
length xii+288p.