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Textbook on Livestock Economics Marketing and Business Management

Dwaipayan Bardhan (Author)

The book is divided into four sections. Section A deals with Economics and include key chapters on Introduction to Economics, Theory of Demand, Supply, Theory of Production, theory of Cost, Investment analysis, Theory of Film, Theory of Prince and Economics of animal diseases. Section B deals with Accountancy and covers chapters on Introducing to Accounting and Book keeping, journal, ledger, tribal balance, cash book, Profit & Loss account and balance sheet. Section C deals with Marketing and focuses on various concepts related to market and marketing, livestock marketing, international marketing of livestock and livestock products (WTO issues) and demand-supply projection of livestock food products. Section D deals with Management and describes basic management concepts, human resource and personnel management, marketing management and resource management.

The book will be indispensable for the students pursuing undergraduate degree programme in Veterinary Colleges. This course is being taught by professionals in the field of Veterinary and Animal Husbandry Extension who have relatively lesser degree of specialization in the field of economics and accountancy. This book will also be useful for the teachers & research scientists.

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About the author

Dwaipayan Bardhan

Assistant Professor (Veterinary Economics), Department of Veterinary and Animal Husbandry Extension Education, College of Veterinary and Animal Science, G.B. Pant University of Agriculture and Technology, Pantnagar, Uttarakhand.

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Bibliographic information

Title Textbook on Livestock Economics Marketing and Business Management
Format Hardcover
Date published: 01.01.2013
Edition 1st ed.
Language: English
isbn 9789381226315