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Health Tourism: A Case For India

 
Amitabha Ghose (Editor)
Synopsis

India is aspiring to become one of the leading global health destinations in the world, where citizens of highly developed countries will get attracted to travel to India to receive a side variety of medical services. The primary reason that medical centers in India are able to provide healthcare services inexpensively is directly related to the nation's economic status. Indeed, the prices charged in India for medical care generally correlate with that nation's per capita gross domestic product, which is proxy for income levels.

Accordingly, the charges for healthcare services are appropriate for the level of economic development in which the services are provided. An important consideration in medical tourism is the potential impact on the residents of destination countries like India. It can lead India to emphasize technology-intensive tertiary care for foreigners at the expense of basic health care for their citizens. Moreover, it can exacerbate the brain drain from the public to the private sector. The examples of India suggest the distorting effects of this trend and raise questions of social equity in the distribution of scarce medical resources. The government of India ought to implement and enforce appropriate macroeconomic redistributive policies to ensure that the local residents actually realize the potential benefits of the medical tourism industry.

The book seeks to explore the growth and opportunities in the sector and presents certain policy measures and experiences.

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About the author

Amitabha Ghose

Amitabha Ghose holds an MBA degree with specialization in Marketing and Export Management from Indian Institute of Business Management, Patna and MDP in Marketing using IT and the Internet from IIM Calcutta. Besides these, he is also a member of the Calcutta Management Association, Kolkata. He has over 15 years of corporate experience in the area of sales, marketing and export, market research, channel development, branding and strategic management. He is currently working as Faculty Member at Icfai Business School Research Centre, Kolkata. Prior to joining Icfai, he was working with Tata Group Co in various capacities, including Sales Manager for eastern region and SAARC countries. He later joined in the marketing division of Indian Oil Petronas (PSU-Malaysian MNC JV Co.) with national responsibility. He also worked for an FMCG company and a Management Consultancy firm in the capacity of Regional Manager. His research areas of interest include - competitive intelligence in the global economy, marketing strategy, global branding, retailing, mergers and acquisitions and strategic management.

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Bibliographic information

Title Health Tourism: A Case For India
Format Hardcover
Date published: 24.08.2012
Edition 1st ed.
Language: English
isbn 9788131427224
length x+216p., Tables.
Subjects Travel & Tourism