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Emerging Trends in Tourism and Hospitality Marketing

 
P K Bal (Author)
Synopsis

The opening Vignette provides a classic example of the journey of one tourism product Concorde through the product life cycle, one of the most basic product analysis tools. The peculiarities of the tourism product and the idea that tourism and hospitality products are a selected group of components or elements brought together in a bundle to satisfy needs and wants. The next section looks at the three levels of tourism products the core product the tangible product and the augmented product and these product levels are then applied to theme parks. Product planning is the focus of the next section which begins by describing the five basic market product options and then discusses the usefulness of a features benefits analysis. A critique of the product life cycle model is then followed by a discussion of various positioning strategies available to organizations in the tourism and hospitality fields.

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Bibliographic information

Title Emerging Trends in Tourism and Hospitality Marketing
Author P K Bal
Format Hardcover
Date published: 24.08.2012
Edition 1st ed.
Language: English
isbn 9788178849928
length 258p.
Subjects Travel & Tourism