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Newspaper Advertising and Organization

R P Singh (Author)

The second press Commission therefore felt that the prescription of a price page schedule with fixed news to advertising ratio is absolutely necessary for the existing newspapers. In view of the need to help small and medium newspapers overcome disadvantage of lower advertisement incomes an smaller number of pages the press commission recommended a specific ratio of 60 per cent for big papers. A bold and fair suggestion but its validity is a matter of speculation.

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Bibliographic information

Title Newspaper Advertising and Organization
Author R P Singh
Format Hardcover
Date published: 21.08.2012
Edition 1st ed.
Publisher Pearl Books
Language: English
isbn 9789381575185
length 256p., 23cm.