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Put together in this edited volume are a total of 27 theoretical and empirical papers which were originally present at a national Conference organized at the Department of Economics, Tumkur University, Tumkur, India, during December 2011. Contributors are eminent researchers and academicians from different colleges and universities of India. The bulk of the contents of the volume is empirical in nature, which examines through micro level case studies, the role of various institutions—cooperatives, SHGs, organized marketing committees, contract farming, and commodity exchanges—in development of agricultural marketing in India. Also, there are studies which check the validity of different theoretical models in the context of agricultural marketing in India. Other diverse themes and issues discussed analytically in the book are: contribution of ICT in agricultural marketing; organized retailing of agricultural products; and problems, concerns, challenges and prospects of agricultural marketing.