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India Means Business: How The Elephant Earned its Stripes

 
Kshama V Kaushik (Author) Kaushik Dutta (Author)
Synopsis

Linking Indian business and economic history to modern times, this book traces the evolution of business in India from the pre-British Raj days to look at the forces that have shaped today’s Indian commerce and economy. From Indigenous business and financial practices to the role of family business and state-owned public sector enterprises, the influence of global business on India, successful business practices of modern India, and the Indian story in modern times—the book presents a well-rounded picture of the country’s position in the global business scenario. Looking at the sustainability of the Indian dream, the narrative is supported by case studies of various important business organisations.

This story of Indian business spread over many centuries, will appeal to anybody interested in the India narrative as well as business owners and executives, entrepreneurs, and students and teachers of business studies, management, economics, and cultural studies.

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Bibliographic information

Title India Means Business: How The Elephant Earned its Stripes
Format Hardcover
Date published: 10.04.2012
Edition 1st. ed.
Language: English
isbn 0198072619, 9780198072614
length xviii+366p., 23cm.